Answer: Where is “what I’m looking for?” If they don’t see it within the first few seconds they are gone!

If they do see what they are searching for they either click or read.

The next question is: How do you get your potential future customers to click or read?

Your customers’ response depends on your web designer’s skills! Some of the factors that affect this process are in order of impact:

1. graphics
2. title
3. layout

You want to keep people on your site. How do you do it?

Optimizing your content and designing for the actions you want your future customers to take. This requires:

1. Topical driven navigation
2. Clear page links
3. About page

According to Google, as many as 35% of new visitors first click is either the about page or the home page, therefore, make sure your home and about pages are ready to create leads and are part of your sales funnel.

What is topical driven navigation?

Topical driven navigation is created from your content and it is directly connected to your customers search.

Here is an example screenshot from First United Bank’s website. Look at this image and then I’ll describe what works.

Menus

On the website the words are all clickable navigation.

The upper blue bar is topical-navigation and the lower green bar allows you to go to a general area of interest.

What can you do if your website is not divided in an effective manner?

Fill out our contact form and we will help you.

We will be using online marketing activities as our target marketing system. Successful companies take for granted that it is more important to point their marketing activities at and sell what their customers want than it is to market their company’s name as a brand.

The purpose of most marketing activities is to link what your customers want to buy to the products for sale on your website. The critical question is can your current marketing activities create trust for your brand?

Example of Cracking This Mystery:

I will explain Marketing Activities using our company – Imagineering Design, Inc. The owners of Imagineering Design began in the good ole days long before desktop computers. We learned to design and create layouts using “old school” tools like a T-square, Rapidograph pen, Exacto knife and a hot-waxer. After years of old school work, we updated our skills, incorporated and renamed our new and improved services “Imagineering Design, Inc”.

The obvious question is “What does Imagineering Design sell? “ What products does Imagineering Design provide via our marketing activities to our current/new loyal and enthusiastic customers? This question would be easy to answer if we could say that Imagineering Design sells “Imagineering” or that we design something called “Imagineering” in fact; we are an outstanding full service graphics design firm creating imaginative print solutions and authoritative award-winning websites.

In order to answer question what is Imagineering Design marketing, we must consider how our customers find us when they go to the web. Everyone’s customers go to the Internet when they need information or want to buy something. They type a question into Google or they “Google it” and begin a quest to find information. Sometimes they will use other search engines like Bing, Yahoo, or Ask and hope the search results will provide the information they need.

When customers need information, very few are interested in a website’s beautiful, age, or code. Customers just want to know the answer to the question they asked and they want the information as fast as possible.

Answer:

Everyone uses search engines to get information, that is all there is to it. Therefore, the answer to the question what is Imagineering Design selling is “web traffic”.

What generates web traffic?

The source of most web traffic is twofold.

1.  The first is the quality, accuracy and authority of the information on your website
2. The second is Google’s algorithm or formula.

Google creates and constantly tweaks the formula they use to select the search results that appear in each of its one billion daily search requests. They select and then rank these results according to the formula’s understanding of the request and then they adjust the results by adding a number of factors including your current location.

Information factors:

1. Quality
2. Accuracy

The information factors are the controllable parts of a website’s authority. Regardless of how well you build the information factors, your website visibility-determining factor is the ever-changing mystery of how Google determines the “authority” of the information on your website.

We have been told by Google that they consider a website with more traffic to have more of an authority than a similar website with less traffic. To determine your websites authority Google counts the number of backlinks and traffic on your website like votes in an election with the winner receiving higher authority and ranking. This suggests that the more traffic your website gets the higher your Google ranking*.

What is Traffic?

Traffic is the number of times any page on your website is visited. Traffic comes from having useful information and having a way to indicate to Google that your website is worthy of more traffic.

What are “Backlinks”?

A backlink is a link on a website that hyperlinks “back” to a referring website. As a service to our customers, Imagineering Design rewrites the content for our customer’s websites with the intention of enticing individuals who write online reviews, newspapers or blogs to use our customer’s websites as a resource or reference and create backlinks to our customer’s websites. As you can imagine this process requires skill, it is time-consuming and it is necessary.

Quality backlinks created by our marketing activities is the real product that Imagineering Designed produces. We have solved the mystery of making your company website a trusted brand. Isn’t it time to get your new website in the Imagineering Design queue? Contact us at info@imagineeringdesign.com.

One might wonder is “pretty” a factor in producing web traffic? Google currently has no known metric for website beauty nor do they measure beauty as a part of Google Analytics.

Web design is not without value. Website design is the fundamental and most critical element in repeat traffic.

* This is an extreme over simplification of Google’s secret formula.

Resource for 1 billion searches in March of 2011

http://www.historyofinformation.com/index.php?id=3276