Wednesday, October 16, 2019
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VIDEOGRAPHY

Our business is growing your business.

 VIDEO ON WEBSITES

Video increases SEO and improves conversion

BENEFITS OF ADDING VIDEO TO A WEBSITE INCLUDE:

hourglassVideo can remain available for years, particularly if it shows a process or explains a product.


computer graphVideo increases your Search Engine Optimization (SEO) and customer’s engagement and understanding your products and services.


eyeRemains in the memory longer, increasing the number of return visits especially when you create a positive first impression.

headDevelops an opportunity to establish your brand’s value and honesty, and the opportunity to get acquainted.


handshake

Engages you future customer with your services or products demonstrating what you can do for them.


email mktgProvides you with an opportunity to engage in a variety of marketing methods by posting your videos to social media services, like YouTube and Vimeo.

teamProvides a venue for you or your staff to demonstrate your products and customer service skills.


playAffords you the ability to tell your story in a wide variety of formats that would include video, voice, and music options.


groupBuilds a filter allowing your website viewers to self-select your products or services giving you customers who become repeat consumers.

STRATEGIES FOR GENERATING EFFECTIVE VIDEOS

The volume of information on websites can be overpowering. This is especially true for people who prefer watching videos to reading. According to Sean Rosensteel; contributing author to Forbes.com; most Americans prefer to watch a video to reading the same information regardless of whether it is printed or on a website. Read Sean’s 2013 report.

THIRTY SECOND RULE
Because attention is fleeting

You have 30 seconds or less to grab the viewers’ attention. Therefore, convey a single point in a short, pleasant, and carefully focused script. In this way a typical viewer will get the point of your video and follow their curiosity through to your action request.


BROWSER COMPATIBILITY
Browse your website using a mobile device

All standard desktop and most laptop web browsers support all multimedia software. However, if you choose to use Adobe Flash to show your videos, Apple products may have difficulty displaying your flash videos.

AUTOPLAY UPSETS CUSTOMERS
Require click to play

Do not annoy your potential customers with auto-play audio/video files. Automatically restarting a video each time a lead visits your website will make most of them leave your website, and they will never return or complete a Contact us form.


CUSTOMER'S INTERNET SPEED
Big videos damaging your reputation

Big video files create slow website page load times and may prove to be a disadvantage. However, there are ways around problem.